3 Crucial Points to Examine When Choosing Free Ecommerce Templates

How hard can it be to pick an ecommerce template? Well, pretty hard! Read the article and discover the 3 most important points to examine when choosing free ecommerce templates!

Ecommerce solutions providers are currently providing thousands and thousands of free ecommerce themes are they are constantly offering new features in order to try to entice new potential users. Even though all of this is great, it can sometimes be a little bit confusing to retailers, especially the novice ones. For many retailers, choosing a free ecommerce theme is very simple. All you need to do is choose the one that has the best features, has the best design or looks the coolest. You probably are asking yourself – how hard can it be to pick an ecommerce template? Well, believe it or not, it can be pretty hard. Luckily, we’ve got you covered. You need to understand that choosing an ecommerce template is a big deal as this is something that can make or break the success of your online business. In this article, we are going to present you the 3 most important points to examine when choosing free ecommerce templates:

1. Matching Ecommerce Template to Logo

The free theme designs used to look like after ideas provided by the ecommerce solutions providers so they could advertise they are offering useful and free software solutions that would save retailers time and effort when building the store. Even though, there are businesses and individuals that are still looking for these types of templates, many modern ecommerce shopping cart software providers have improved their services and they have invested in providing retailers with clean, fresh, and attractive designs that can meet today’s tastes and needs. However, having a good looking site is not enough. If you are running an online business, you probably have your own logo. One of the common mistakes retailers make when choosing an ecommerce theme is not ensuring their logo matches the template design. This will give your store an unprofessional look and you surely don’t want this. Make sure to pick a template that matches your company’s logo.

Matching Ecommerce Template to Logo
Matching Template to Industry Type

2. Matching Template to Industry Type

Before choosing a theme, make sure to check the competitors’ websites and see what colors they use. If you take a closer look, you will notice that websites selling dental products don’t use the color red, the websites that sell perfumes or beauty products, usually use pastel colored themes, and etc. It always depends on the business or industry type you are in. Determine what kind of feel you want your store to give out based on the industry you are. Think carefully and be creative.

3. Full Width or Fixed Width

The third and the final thing you need to keep in mind when choosing the ecommerce template is whether it is full width or fixed width. Fixed width themes are the ones that keep their width regardless of the browser window size of the user. The full-width themes, on the other hand, allows the theme width to adjust according to the width of the window size. Keep in mind that both options have their own advantages and disadvantages. Usually, the websites prefer to use the fixed width option as it keeps the layout of the website. However, there are other websites that prefer to use full-width options because it allows for more content to be showcased. The level of success generally depends on the layout and on the content. Our advice is to try both options so you can better decide which option is better for your type of website.

Full Width or Fixed Width Ecommerce templates

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